WorkinBarwon - Invest

Strategic location, resilient economy, government incentives – your next investment opportunity.

Barwon presents a rare proposition for investors: a multicultural, economically diverse region within Greater Melbourne, with lower entry costs, strong infrastructure, and government-backed growth initiatives.

Investment climate

The Barwon region is one of Victoria’s strongest and most diverse regional economies, anchored by Greater Geelong and supported by a broad mix of industries with 21,785 businesses with proximity to critical transport infrastructure. The region benefits from its strategic coastal location, strong transport connections to Melbourne, and a rapidly expanding population base. Barwon supports a large and growing workforce, with employment levels rising year‑on‑year and unemployment remaining low at 4.5% as of late 2023.

Commercial property values continue to rise steadily, with median price growth tracking at 5.3% per annum. Population forecasts predict over 150,000 residents by 2032 — a clear signal of long-term growth momentum.

Government incentives & strategic support

State government investment

Victoria's Geelong Region Plan recognises Barwon as a priority economic area, backed by state government investment in infrastructure, freight logistics, and workforce development. Strategic industry support is available through Invest Victoria , with targeted programs focused on sustainable growth and key employment precincts including Avalon and the Geelong Ring Road corridor.

Business concierge & support

The City of Greater Geelong provides dedicated business support services, offering tailored assistance with permits, site selection, supplier connections, and workforce planning. This streamlined concierge approach helps investors establish and expand operations efficiently, connecting businesses to regional networks and broader economic opportunities across Barwon.

Commercial real estate opportunities

Office space & business parks

Barwon delivers exceptional value for commercial real estate. Office space averages $150–$220 per sqm, significantly lower than Melbourne city centre rates, while industrial facilities lease from $80–$120 per sqm.

The Greater Geelong region offer high-quality infrastructure with seamless road and freight connections, supporting businesses across tech, manufacturing, and logistics.

Advanced manufacturing & logistics base

Barwon’s industrial areas house over 250 manufacturers, forming one of the state’s strongest industrial corridors. Investment opportunities range from food and beverage production and automotive manufacturing to medical device innovation and 3PL logistics. With direct links to the Port of Geelong, Western Freeway, and major rail terminals, it’s a logistical powerhouse.

Investment sectors

Technology & innovation

The tech and clean energy sectors are emerging rapidly, with innovation supported by nearby Deakin University and TAFE Barwon. From AI-driven logistics to smart manufacturing, Barwon’s talent pipeline is powered by Victoria’s Skills First program, creating a future-ready workforce that drives investor confidence.

Healthcare & aged care

Population growth and ageing trends fuel strong demand for healthcare investment. Opportunities include aged care accommodation, culturally tailored GP and allied health services, and day hospitals that reflect the needs of a diverse community. Investors benefit from both demographic certainty and community support.

Tourism & hospitality

With vibrant food and makers’ markets across Geelong, the Bellarine, and the Surf Coast, Barwon has become a cultural destination. Boutique accommodation, food‑focused retail, and event spaces are in high demand, creating a rare opportunity to invest in tourism infrastructure that is both authentic and economically sustainable.

Business establishment support

Starting your business

Entrepreneurs benefit from a wide support network including Business Victoria’s startup hub, LaunchVic accelerators , and Council-run workshops. Local programs help with everything from business planning to grant access. Barwon Community Enterprise and the Multicultural Business Connector offer tailored support for migrant-led enterprises.

Networking & professional development

The region’s business ecosystem is powered by active local networks including the Geelong Chamber of Commerce , the Geelong Manufacturing Council , and the Committee for Geelong . These organisations host frequent forums, mentoring sessions, and trade expos; creating fertile ground for commercial partnerships and investor confidence.