Results
Strong employment growth, diverse industries and competitive regional salaries.
Employment across the Barwon region, centred around Geelong, has grown steadily in recent years, with more than 130,000 people employed across healthcare, manufacturing, education, logistics and professional services. According to the Australian Bureau of Statistics, the region’s unemployment rate sits around 4.2%, reflecting a strong and diversified regional economy supported by Deakin University, Barwon Health and advanced manufacturing industries.

Beyond the industrial legacy
The Barwon region has evolved from its manufacturing and agricultural foundations into one of Victoria’s most dynamic regional economies. Today the region hosts thriving sectors including health and medical research, digital technology, renewable energy, education and advanced manufacturing. Institutions such as Deakin University and organisations like Barwon Health play a major role in supporting innovation and research, helping attract entrepreneurs, researchers and skilled professionals to the region.
The professional opportunity
Working in Barwon offers many of the career opportunities found in larger metropolitan areas without the congestion and lifestyle trade-offs. Professionals benefit from shorter commutes, strong local networks and genuine career progression within growing regional industries. With coastal living, vibrant city centre precincts and access to world-class natural attractions, the region provides an exceptional balance between professional development and quality of life.

Competitive edge
Barwon offers competitive salaries combined with a significantly lower cost of living than Melbourne. Housing remains more affordable, commuting times are shorter and businesses benefit from strong government investment in regional infrastructure. These advantages allow professionals to progress their careers while enjoying the lifestyle benefits of coastal Victoria and a vibrant regional city centre.
The Barwon network effect
Business relationships in Barwon extend well beyond office walls. Industry connections are often formed through local business events, coastal cafés, sporting clubs and professional networking forums. This close-knit business community creates opportunities for collaboration and career growth. Median annual salaries across many sectors range from approximately $65,000 to $85,000 depending on industry and experience.






